TriMet Identity Revitalization

branding | poster campaigns | collateral

By updating TriMet’s identity and creating fresh, clean graphics, a welcoming, friendly atmosphere was created for new, as well as existing, riders. The first commemorative poster series, Public Spaces, which appeared on buses, in shelters, and at various locations throughout the region, invites riders to explore public spaces accessible by TriMet. The second poster series, Interstate Art, celebrates the opening of the MAX yellow line. It captures a sense of cultural pride in the community by showcasing the public artwork on display at stations along the new route.