NW Business Association

branding | imagery | website

I partnered with Agent:Marcom to create this identity for the NorthWest Business Association. We wanted to create something that provided a bit of local color… to tell stories, be friendly, and come from the heart. To be authentic and intimate, giving people a reason to take a new look at NW Portland. To stir pride in the people who live and work here… And, ultimately, to claim its rightful place in Portland culture.